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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Universal Analytics is new measurement protocol originally announced at 2012...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Recalibrate expectations on measurement: It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Connect social media data, transaction data and other information to paint a more vivid...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  5. 3 Keys to Activating an Audience with Smarter Content

    Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that...