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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Upon review of transaction data, we learn that Facebook yielded only two transactions during this time period. In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. Yes, your article may have gotten X Facebook Likes, but is that the average for the site, or an increase of some...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. First we saw the rise of mega platforms like Facebook and Twitter. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the...

  6. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...

  7. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. This renders the open APIs that networks such as Facebook and Twitter have...