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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Pinterest is a good social media platform, but once again isn't for everyone. Immediacy is a huge benefit that comes with this platform. Search data is more than trying to rank but getting ideas for what people want to know.

  5. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    When the user lands on our pages, we use a big data platform and heuristics to get a better understanding of what the initial query meant. Why Does 3M Invest in an SEO Platform? Brands such as Marriott, Teleflora, and Amtrak that have fueled their...

  6. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Platform for his perspective. In similar fashion, even though technical data sheets were critical in the decision making process, gaining inbound links and social media buss around these assets might be challenging.