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  1. 10 Vital Steps to Building Social Influence

    The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well documented. So simple, but not how data models and enterprise systems are typically designed,” Slaby said.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months...

  3. Driving Consumer Insights With Mobile Analytics

    This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Pinterest is a good social media platform, but once again isn't for everyone. Immediacy is a huge benefit that comes with this platform. Not only do you have control over the message and data, but it also has benefits from an SEO perspective.

  6. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    The ability to see paid search, display and social marketing data, for example, in a single dashboard and with detailed reporting creates huge workflow efficiencies, as marketers only need to log into, and understand in detail how to use, a single...