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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. We have all done market research on our competitor's website, keywords...

  2. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The following shows data derived from the tool for the keyword “mobile SEO”, with the first graph showing the keyword’s performance profile: SEO software company gShift announced a new way for content marketers to mine valuable data from the...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Linking your map listings to local URLs, managing your NAP...

  4. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    As the graph shows, when midnight struck in China and Japan, Twitter exploded with more than 1.6 million tweets that included the term "Happy New Year". For example, the data that corresponds with GMT +0 is the activity on Twitter when midnight...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Since device type and local search can be compelling signals, find ways to harness this data in social. Even if the search and social team sit apart, find a way to bring the data...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Major 2013 changes included further releases of Penguin and Panda...

  7. Why Google's Hummingbird Algorithm Isn't for the Birds

    With better meaning and context of understanding, I believe Google is connecting, via their Knowledge Graph, Larry Bird the basketball player with the context of the team he's most famous for, and the product that matches the shirt number he wore.

  8. 4 Google Changes and How Online Merchants Can Adapt

    The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on...