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Social Data Graph

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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The following shows data derived from the tool for the keyword “mobile SEO”, with the first graph showing the keyword’s performance profile: SEO software company gShift announced a new way for content marketers to mine valuable data from the...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Linking your map listings to local URLs, managing your NAP...

  4. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    As the graph shows, when midnight struck in China and Japan, Twitter exploded with more than 1.6 million tweets that included the term "Happy New Year". For example, the data that corresponds with GMT +0 is the activity on Twitter when midnight...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Since device type and local search can be compelling signals, find ways to harness this data in social. Even if the search and social team sit apart, find a way to bring the data...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Major 2013 changes included further releases of Penguin and Panda...