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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. We have all done market research on our competitor's website, keywords...

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The following shows data derived from the tool for the keyword “mobile SEO”, with the first graph showing the keyword’s performance profile: SEO software company gShift announced a new way for content marketers to mine valuable data from the...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Linking your map listings to local URLs, managing your NAP...