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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does the location page solution have social components included? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Can [VENDOR NAME] import local relevant data into its interface from our website analytics...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    When you first start looking at the solution gallery it can be a little intimidating. What if you could map advanced Analytics users' knowledge over your own data? These templates are created by Analytics gurus and can help you dig into data not...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    The following tips give a good framework for how marketers and advertisers can build their own analytics solution internally. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Marty Weintraub, the genius extraordinaire of aimClear, has created the solution: Paid Organic Distribution. A joint brainstorming session based on solid analytics can help ensure a steady stream of killer content that works for you every time.

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    A company that sells a cyber security solution published dozens of dedicated pages on the most malicious security threats as part of a keyword strategy. So the solution was to rework the content, re-target the pages with better-aligned modifiers...

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    We have several trends right now that seem to be hovering around some solution: Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. We can slowly see how Google's “most comprehensive...