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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Remarketing Lists for Search Ads (RLSA): Google RLSA enables...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    According to the data, 80 percent used the Twitter.com website to share. Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter.

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to content marketing is the massive amount of data they possess. Whether it's through an infographic, an e-book with...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.