In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
But the data and insights can also help improve "top of funnel" activities and performance from initiatives like SEO, SEM, social, and content marketing. For example, ROI can be attributed to keyword data and used to identify phrases from leads...
The data shows that in the last 12-18 months, Google has given increasing weight to Google+ in the SERPs (from June 2012-May 2013 for our data set Google+ visibility in the search results grew by the greatest percentage of all social networks ).
Mining Your Search Keywords and Social Data for New Revenue Opportunities In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty.
Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...
The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to share privileged data before – even without a warrant. It certainly helps them harvest the data upon which their advertising...
You know from your website, YouTube, and Vimeo traffic data which videos are most popular, so only include those on Pinterest. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands...
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives.
When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Audience research involves gathering and analyzing qualitative...
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. Capture the data and track the behavior of other shoppers who visited your site while in...
I expect that one outcome of personalized feeds will be better demographic ad targeting through improved Interest data. Much like social feeds and personalized search results, YouTube will be incorporating machine learning into the algorithm to...
Takeaway: You control the data. This is obviously more data for Graph Search to chew on, and can potentially influence the algorithm for local search. And by the way, Mark Zuckerberg already explained that Instagram data will be incorporated into...
Calling it the next wave of the Bing It On Challenge, Bing has tossed out a lot of data suggesting that people continue to be surprised when they realize they choose Bing over Google and how "impressed" they are with Bing's results.
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. A few years ago, Target used a statistician's expertise, Andrew Pole...
The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...
Logical learners retain info by using logic and by applying patterns to help organize the data. Visual, or spatial learners, prefer to use their eyes to absorb pictures and images and make use of colors, maps, and diagrams to organize data.
Going forward, the EFF said that it hopes social networking sites and web application developers will continue to work to make sure that users are given protections and that data is handled responsibly when working with governments.
In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily.percent of the members of Gen C with a smartphone watch YouTube on it.percent of...
How do you measure SEO performance now that "not provided" keyword data is so prevalent? This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link...
Digitas and Curalate examined Pinterest data from over 120 brands for the study. Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman.
