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  1. "Content Performance Marketing" – 3 Steps to Future Success

    The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. Being active on social media and generating a high level of social proof Since the days of Web 1.0, there have been many tactics that have...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup Review social engagement stats Is there engagement with your brand on social media sites? Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. What's more, the correlation values regarding coefficients out of the social sector have decreased slightly and...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If you think about our search capabilities we have a great data set of topical information about topical tweets. If the sentiment around this latest feature is any indication of how some will react to change on Twitter, the social platform may have...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. According to the analysis in BrightEdge’s data set, we found queries related to the...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have the data (and the analysts! Data-Driven Brand Assets To make it PR newsworthy, you need data - run surveys...

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Extracting Key Data From Social to Inform Content Strategy Data Insight Social Media Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into...