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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. This will help round out your story and credibility...