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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. Marketers need product feeds, their search...

  3. Social Media Automation: A Beginner's Guide for Small Business Owners

    Many don't have strong tracking or CRM, so they trust their gut. Large companies leverage considerable brand and reach with clever social media campaigns that, seemingly, go viral instantly. Small business know the reality, watching contests fall...