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  1. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...

  2. Extending Your Google Analytics Functionality With the Application Gallery

    For some people that might mean integration with a CRM or call tracking platform. The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email Marketing, Phone Call Tracking, Social Media Analytics, and...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  4. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Use Profile Organizer as your CRM LinkedIn tool, available with all Sales Premium account upgrades. It’s been a challenging year for all digital marketers as they continued to integrate Big Data, Google SEO updates and an endless stream of social...

  5. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. Use social accounts on Facebook, Twitter, YouTube...

  6. 10 Lessons About Enterprise SEO

    Your web analytics system should be integrated with your CRM data, your ranking data and your social media performance data in order to get the most complete view possible of user behavior across your site and other digital marketing assets.

  7. 4 Steps to Better Understand Your Brand's Social Media Relationships

    Taking it a step further, you can then work toward connecting these individuals to your email and CRM systems to truly capture the full picture. Many brands have moved beyond dabbling in social media to implementing more in-depth social media...