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  1. What is SEM? Depends on Who You Ask

    An entire industry has been built under the context of SEM as the practice of paid search. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Gain Context with Qualaroo Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). Conversion rate optimization (CRO) has quickly shifted the...

  3. 4 Critical Elements of a Successful Content Marketing Team

    The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort. Ideally, your expertise covers a range of channels from SEO to social media, video, audio...

  4. Future of Search & Content Marketing: Expand Your Mindset

    And MacGurn said that while content has always been king, today, he argued, context is king. And to make great content, you need context – the story. The major search engines are gaining less traction today than they once were as people turn to...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. With 2014 shaping up to be a banner year for mobile, here...

  6. Content Strategy for an International SEO Campaign

    Context and Relevance Always Matter Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. In many respects, you can liken it to adding a new product to your marketing efforts, with...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Ninety percent of consumers who have interacted with a brand on social media are...