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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. While content written for SEO purposes is intended to...

  3. 3 Building Blocks for Content and Search Marketing Success

    Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also look into far more engaging search, social, and digital techniques such as blogging, social media, search, and digital marketing and...

  4. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  5. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Content that is scraped from renowned, well-ranked sites and...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. But the Fabletics social team can use a workout on negative customer responses to avoid negative search results.

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Typically these folks include corporate branding, the business unit that...