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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. But the Fabletics social team can use a workout on negative customer responses to avoid negative search results.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Typically these folks include corporate branding, the business unit that...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Extracting Key Data From Social to Inform Content Strategy These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for the team. Next is the area of the cover that shows the reader it contains...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript. And even if the engines do attempt to index the content, they often seem to have little confidence they...