Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of...
Major media/blog sites are always hungry for content. If you historically pursued guest posts solely for purposes of getting links, most probably with rich anchor text, than chances are that the sites you posted on don't have that high a level of...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. Content marketing assets should be designed to be...
Leverage Social Media When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Links from news pages: News items can really be a few different opportunities since most universities...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Hubspot offers a great social media planning calendar which allows you to input the date and time you would like to publish articles for particular social sites, and will auto calculate the number of characters in your post.
How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Google: Disavow Links Even If Removed As A Best...
Ask the Ex-Googlers Anything at BrightonSEO – Linkdex BlogEx-Googlers Fili Wiese, Alfredo Pulvirenti and Jonas Weber talk spam, bad links, link building, content, social signals, and more. Automotive: Mobile and social media playing bigger path-to...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. This isn't effective for your overall SEO efforts as it will...
If a site linking to mine gets caught selling links, what happens to my site? No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Why might a page with bad backlinks links be ranking...
This may mean a slight refresh of the content along with adding in images or links to the product or category you’re talking about in the post or article. Not only is it a good idea to make sure your product pages are optimized for the term you’re...
Small sites today primarily only do well if they have a strong brand, amazing link profile, or a great social media program, which usually these three pieces rarely happen independent of one another. With this in mind, your content must be that...
Head so take advantage of this feature to encourage visitors to visit a specific landing page or go to your social media sites. Just like you would on your social media channels, try to focus 60 percent of your content to entertain your viewers...
Google Analytics has been improving the way you measure social media steadily over the past year. From the original social Media reports to multi-channel funnels, Google Analytics has more or less led the way in social media reporting.
That said, if you build excellent, compelling content, build a solid social presences and provide an outstanding user experience, ultimately the links will find you. AB: What is most important – links or social signals?
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. Social media users will often prefer to retweet or Like content rather than linking to it.
