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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  2. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Video and Image Optimization On Page Optimization of HTML Pages

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. Event marketing provides immediate SEO opportunities for obtaining content marketing visibility and acquiring links and social media connections.

  5. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Getting people to the site, and even shares, is more of a display of your headline writing...

  6. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    We all know that optimization for search isn't really free. This includes generic organic search data, social media and other traffic insights. Even these organizations rely upon some level of organic search engine traffic.