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  1. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Because Topsy allows you to search and track billions of conversations published on Twitter and...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the analytics that are available to see impact. Finally, look at social signals and utilize social media to drive traffic...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    For example #SocialChat received kudo mentions in media outlets such as #SocialChat Blog Mentions, Mashable, Social Media Today, Social Times and Simply Measured, Stinson-Ross noted. Brands of all sizes can now seize the hour of gaining influence...

  4. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s much more likely to get additional sharing. This "study" that "beer makes men smarter" got a ton of traction on social media sites.

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    The press release lifeline streams through the veins of search engines and flows into social media. While most of the companies using PR Newswire (and our competitors) are doing so to build awareness of their messages, garner media pick up and to...