SEO News

Social Content Blog Analytics Roi

RSS
  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    What this volume of content does mean for marketers, is that we need to think more carefully about our content in order to maximize ROI. The returns from content marketing, if it's done well, still offer fantastic ROI for digital marketers.

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. By some estimates, the average ROI for email marketing is $44 for every...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To an experienced eye, this data and supporting data provided related to content indicate that organic search is working well, and that optimization of a more balanced approach to social integrated with on-site content would be likely yield a...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Search & Social Google Analytics Advanced Segments Here are 10 Google Analytics advanced segments...

  5. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics...

  7. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. Return on Investment: If you're like most digital marketers, you probably have difficulty...