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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community.

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do care about. Now the social network is planning to crack down on these calls to action, calling...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. What's the right strategic framework for identifying content...

  5. Digital Data Trends – Search, Social, & Content Fusion

    The session focused on the fusion of content, search, and social data. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the 92 percent of global data...

  6. U.S. Search Awards 2014 Nominations Now Open

    Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Best Use of Social Media in a Search Campaign No doubt ready to top what was an impressive inaugural event, the U.S.

  7. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling.

  8. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. But] you can use social media monitoring tools so at least somebody is monitoring what's being...

  9. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To be influential on the social web means you produce and share content that gets people excited about specific things. The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same...