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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of URL issues.minutes Review social engagement stats

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and social messaging, Searchmetrics adds. As search strategies evolve, it is becoming more and more apparent...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. Even forgetting about the debatable value of Google authorship, if...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Extracting Key Data From Social to Inform Content Strategy Go ahead and give it a go yourself.and involve as many team members as possible to aid the understanding of the process and who your content should be targeting.