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  1. Writing Your Way to the Top of Search and Social Results

    But quality content of 400 words is about what today’s social and mobile readers really have time to read. The one thing in common is that the content, regardless of size, must be well-written and optimized to maximize the search results and social...

  2. Can Groupon Break Into the Search Market?

    At the same time, the increased visibility that comes with detailed listings pages increases visibility and social engagement, and may make businesses more inclined to purchase offers. With Groupon's Gnome tablet, business owners can track user...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directory services need to reposition how people sort through, find, and access their content to stay relevant. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first...

  4. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. Have you stopped to think that the same great content...

  6. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  7. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  8. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  9. "Content Performance Marketing" – 3 Steps to Future Success

    Social shares on blog content From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has come a long way.

  10. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of URL issues.minutes Review social engagement stats