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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    With personal lives all too public on social media, care is required to ensure something as innocent as a holiday snap doesn't leave you exposed. Clients are often amazed at what digital privacy investigations uncover, which in many cases reveal a...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    At a basic level, analyze the performance of your organic social content and begin to execute advertising with that build off variations of this content. By nature, social media marketers have prioritized high-quality, consumable content, feeding...

  3. How Can SEOs Sell "Shiny, Sexy" Search?

    Shreya Kushari, senior vice president of search marketing and performance media for Digitas, agreed that one of the best way to get reluctant clients to invest in search is to sell "paid social and paid search as testing grounds for content...

  4. Using Analytical Analysis to Help Improve Conversions

    While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view for you to walk through top content pathways from...

  5. Writing Your Way to the Top of Search and Social Results

    But quality content of 400 words is about what today’s social and mobile readers really have time to read. The one thing in common is that the content, regardless of size, must be well-written and optimized to maximize the search results and social...

  6. Can Groupon Break Into the Search Market?

    At the same time, the increased visibility that comes with detailed listings pages increases visibility and social engagement, and may make businesses more inclined to purchase offers. With Groupon's Gnome tablet, business owners can track user...

  7. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directory services need to reposition how people sort through, find, and access their content to stay relevant. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first...