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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Resembling a sort of inline image slide show, you find it in the Bing Social Sidebar for certain searches. Quite simply, it's an experiment with putting Pinterest-like boutique content front-and-center in search results, or at least complementing...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Coincidentally, Google, Bing and Yahoo are placing greater emphasis on individuals and the unstructured data they create, specifically identifying content and social media. Social, search, marketing, PR and advertising professionals seeking ways to...

  4. How to Create Great Content: Start by Creating Content for Yourself

    In SEO, we're seeing a transition from link building to link earning – and a similar paradigm can be applied to the sharing of content on social networks. and one rooted in "how do I create content that I myself would genuinely want to consume?

  5. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    They are also generating content at a pace that larger financial institutions struggle to keep up with. This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  7. SEO Into 2014: The Irreversible Changes in Google's Products

    Social, I can't help but feel, is an immeasurable farce. Content marketing (which is a white lie) Social/Mobile/Local marketing (that thing people call SoMoLo) Unfortunately, amidst the excitement, it seemed that its impact on search – especially...

  8. Why Social Media Listening is Important for Brands

    The brand also started talking on social media, however it was on unrelated topics that had nothing to do with the incident of the see-through pants. One reason that brands don't listen is because there's an overwhelming amount of social media...

  9. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.