When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Google's social network connects with a variety...
Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. Leverage Social Media But that just isn't the case. In fact, Google's Distinguished Engineer Matt...
Use these Twitter lists as your starting point: https://twitter.com/Casieg/top-ladies-of-seo-social and https://twitter.com/junemackweb/women-to-follow-in-seo. It's so easy to use content that you think is interesting, but if it's not relevant to...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. The editorial calendar decides high-level subject...
It's what we see all the time – young guys finding and sharing [content], hoping to be the first of their friends to share, so social media is so important for not just Millennials overall, but fans of comedy [generally] and what we do as a brand...
It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile, and content marketing opportunities into the minds of clients. Every SEO engagement should include a metrics-driven...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. As long as your query is interesting, the quality of pitches you’ll receive is high and can quickly be crafted...
I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". Not just with books, but with content in general. It's very valuable service […] Eventually, content curators will be as...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora.
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Content is now the foundation of SEO and social...
Likewise, your social media strategy should involve a compilation of tactics that will appeal to your audience. Please share some of your own tips and tricks for maintaining a healthy social media presence in the comments below!
I wanted to know which industry sites had most frequently posted content I felt was worthy of starring. But have you ever thought which of those sites statistically provides the best content? If you are the author of any of these links I'll take...
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. Social works also in terms of user-generated content, and also...
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL...
For example, when someone goes from landscape to portrait, how will it move and shift the content around? When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it.
Best of the Web, a directory of all the content on the web, turns 19 on April 20. And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence.
