Again, there are myriad ways to do this, from simple social account research to taking to the other extreme, as Wil Reynolds spoke about http://www.slideshare.net/wilreynolds/stalking-for-links in 2012.
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Social media monitoring tools often provide even better insights into popular topics and the keyword combinations in which they are addressed. In this phase keywords like "deals", "price", "prepaid" and "verizon" rise to the top of search volume...
From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e...
Advertisers will not only be able to create Vine content using Unruly's Vine Talent Agency and evaluate Vines for shareability and effectiveness using Unruly's ShareRank algorithm; they'll be able to distribute Vine content to a global audience of...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. Good reviews, content, and engagement on search engine local pages (Google+)
So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks, whether it's Google+, LinkedIn, Wikipedia, Facebook, Twitter, YouTube, and so on.
Resembling a sort of inline image slide show, you find it in the Bing Social Sidebar for certain searches. Quite simply, it's an experiment with putting Pinterest-like boutique content front-and-center in search results, or at least complementing...
It also gives them the ability to post directly to social networks from within the app. Every time we've experimented and looked beyond local discovery, we've been amazed by the breadth and quality of content shared on Twitter," the post stated.
Coincidentally, Google, Bing and Yahoo are placing greater emphasis on individuals and the unstructured data they create, specifically identifying content and social media. Social, search, marketing, PR and advertising professionals seeking ways to...
Some PR experts will recommend pitching the content to multiple sources, at the same time. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links...
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Content marketing is the glue that binds the search and social media relationship.
In SEO, we're seeing a transition from link building to link earning – and a similar paradigm can be applied to the sharing of content on social networks. and one rooted in "how do I create content that I myself would genuinely want to consume?
They are also generating content at a pace that larger financial institutions struggle to keep up with. This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and...
What was once unnecessary is now helpful in discovering new content in Facebook, and potentially annoying your friends even more. Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network:
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. Social events content useful to the community: I’ve had great experiences involving local link...
Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...
Social, I can't help but feel, is an immeasurable farce. Content marketing (which is a white lie) Social/Mobile/Local marketing (that thing people call SoMoLo) Unfortunately, amidst the excitement, it seemed that its impact on search – especially...
The brand also started talking on social media, however it was on unrelated topics that had nothing to do with the incident of the see-through pants. One reason that brands don't listen is because there's an overwhelming amount of social media...
Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.
