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  1. Mobile Advertising Measurement: Winning the Long Game

    Content view: The user has viewed particular content. Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. For example, with in-app analytics you can...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. All of this adds up to more potential audience for your content, and with social...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they...