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  1. Nuances of Spanish Language Search Marketing

    In the community of Murcia, in southeast Spain, the form Murcian is spoken. This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  3. 9 Things You Must Update When Moving Your Business Location

    Tell Community Partners and Friends That You've Moved Update Your Paid Search Campaigns If you're running paid advertising campaigns and you're focusing on a local market - your physical address needs to be updated in your targeting or location...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  5. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  6. How to Build Your First Content Marketing Strategy

    Those goals may include increasing the visibility of their repair shop and getting the word out to the community about their line of trucks. Reviewing previous campaigns and assessing your site can help you understand what types of content are...