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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    With some advanced social media tips, you and your community manager can easily build a slew of influential contacts. It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. They've simply made it a community where people share advice and post valuable and relevant articles.

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Naturally, our community shops online…A LOT. By considering what other passions your community shares, you can then choose other social brands to evaluate and gain fresh insight. During the course of human events - well, at least when engaging your...

  4. Nuances of Spanish Language Search Marketing

    In the community of Murcia, in southeast Spain, the form Murcian is spoken. Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it.

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. Andy Beal, author of the book Repped, was another featured keynote speaker, inspiring attendees to really think about their online activities in...

  6. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. But today I look at it as a blended force of paid and organic working together and tag...