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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Well, maybe, if you know how to get the right kinds of attention from other influencers in your community. Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy.

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Here is a short quiz with answers to help you with your blog optimization strategy.