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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  2. Nuances of Spanish Language Search Marketing

    In the community of Murcia, in southeast Spain, the form Murcian is spoken. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries.

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and...

  4. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Well, maybe, if you know how to get the right kinds of attention from other influencers in your community. Much is hyped about the value and "magic" of social media marketing. Content marketing is social, and it's time to move along the content...