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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. With many social networks maturing over the past two years and investing in advertising...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    There's as many ways to do this right as there are different audiences," said Megan Berry, RebelMouse director of community and social product. If there was a recipe for social PR news success, it would call for a dash of authentic content, a...