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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Step 7: Practice Distributed, Search-Informed Communications, and PR I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital...

  2. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Ideally, your expertise covers a range of channels from SEO to...

  3. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Today, we're launching Twitter Alerts, a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Media Marketing, Monitoring, Engagement San Francisco, a group for PR and Communications Managers, Marketing Strategists and Directors, Social Media Experts, Bloggers, and Journalists; Here are the answers from Jonah Stein, organizer of the...

  5. 12 Questions to Separate Social Media Experts From Pretenders

    Social media is a collaborative marketing and communications function. Social media takes time. Social media management requires professional-level English language and writing skills. These are basic knowledge for anyone laying claim to a social...

  6. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    It might be a radical shift in marketing and communications, but the strategy is available to any size organization. If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. Social media may be considered to be the most effective channel...

  8. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    He claims he is protected under what is called the "Communications Decency Act" and cannot be held with legal liability. While previous defamation cases against The Dirty (thedirty.com) and many similar websites have been dismissed due to the...