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Social Commerce Erik Qualman

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  1. 4 Ways That Facebook Can Make Big Money

    Facebook should add e-commerce functionality to their fan pages by creating a new offering: merchant pages. Long before the advent of social media, people have defined themselves by the brands they associate with, whether it's a designer clothing...

  2. Will Social Networks Become the New Inbox?

    Then came e-commerce, e-care, search, music, video, and now social media. I was shocked by the incredulous look on her face and even more shocked at her response that she didn't use e-mail that much since it was too formal, she would rather use...

  3. Has Facebook Found the Key to Making Money via Search?

    Introducing these types of social commerce capabilities is huge. The speculation and buzz is an announcement of e-commerce and micro-payment capabilities. The social networks (Facebook, MySpace, etc.have been struggling to generate revenue and...

  4. Social Media Marketing in an Enterprise Environment

    Fellow SEW Expert Erik Qualman is helping find new and exciting ways for organizations of all sizes to answer such questions. Thus, if you have a large volume of friends associated to your profile, you could let them know about multiple products in...

  5. Social Search: Welcome to the World of Socialommerce

    We started to answer this question in "Social Media and Online Commerce: Birth of Socialommerce™. Social Network Madness This was a new term I coined that encompasses the transactional and marketing pieces of social networks.

  6. Yahoo Desperately Seeking Suitor: Time Warner

    For a more in-depth look at Facebook, Google and Yahoo, check out former Yahoo exec Erik Qualman's SEW Experts Brand Equity columns: Social media and online commerce: Birth of Socialommerce Yahooo's desperately seeking a suitor.