Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Taking a Small Business to the Big Time Through Search BIG BIZ So you own a small e commerce shop and are...
In today's Building Brand Equity column, "Don't Be Afraid of Social Media -- Your Customers Aren't," Erik Qualman explains that while waiting is a good idea, waiting too long is not. Savvy big brand marketers know that the junction of social media...
In today's Building Brand Equity column, "Social Search: Welcome to the World of Socialommerce," Erik Qualman explains that companies and marketers would be better off spending more time listening to their customers and potential customers, and...
