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  1. Could Bing Ever Overtake Google in Search?

    This is where Microsoft can leverage those users to shift the tide in their favor: integrating search into all of those services could change the search market share over to Bing. Microsoft is obviously serious about mobile and mobile innovation.

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. From my corner of the search marketing industry, there’s been the important news...

  3. How To Use HTML Meta Tags

    The only search engine that looks at the keywords anymore is Microsoft's Bing – and they use it to help detect spam. While there is still some debate about which meta tags remain useful and important to search engines, meta tags definitely aren't a...

  4. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Microsoft, a company that has had brand issues in the past, reached out on Reddit and asked for feedback about its IE9 browser back in 2010 and was greeted with a lot of engagement from Reddit. Microsoft is a perfect example of a company that...

  5. Biggest Search Events of 2011 & Predictions for 2012

    Microsoft-Yahoo Search Alliance The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Ostensibly, the alliance was part of an aim to deliver faster, more...

  6. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    If you aren't reporting on Microsoft adCenter's Syndicated Search Partners, there's a good chance you're losing money. Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their...