In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. From my corner of the search marketing industry, there’s been the important news...
The only search engine that looks at the keywords anymore is Microsoft's Bing – and they use it to help detect spam. While there is still some debate about which meta tags remain useful and important to search engines, meta tags definitely aren't a...
Google's ad spending is now comparable to Apple, Microsoft, and Yahoo, according to new data from Kantar Media. Microsoft and Apple are both at the 1.5 percent of overall revenue. This included a TV ad featuring The Muppets who were seen using the...
Microsoft, a company that has had brand issues in the past, reached out on Reddit and asked for feedback about its IE9 browser back in 2010 and was greeted with a lot of engagement from Reddit. Microsoft is a perfect example of a company that...
Microsoft’s Bing China features a number of background images on its homepage. To celebrate Chinese New Year, Yahoo created an animated clip of a rabbit (representing the previous year) hopping off as the dragon takes over.
But like Microsoft, Yahoo, and all of the record companies, it needs to innovate to stay current. You could chat, either with groups or one to one, with anyone who was online while you were, and when they weren't online you could send them a...
Microsoft-Yahoo Search Alliance The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Ostensibly, the alliance was part of an aim to deliver faster, more...
Microsoft’s Bing, along with Baidu, recently announced a partnership that aims to fill that gap. Initially I thought I’d see a resurrection of Yahoo China taking up Google’s spot, but with Baidu and Bing, I’m excited to see a new level of...
Yahoo working with Microsoft to fix Yahoo Mail problems on Windows mobile devices. Yahoo Buys Advertising Platform 5to1 - TechCrunch Yahoo Search Trends: Summer Travel Planning - Yahoo Search Blog Yahoo search trends in advance of Memorial day.
Wonder if Microsoft's Bing, which powers Yahoo search, might have had any influence in this change? The move at the time set Yahoo apart from Google and Microsoft, which both retained records for 18 months.
PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Bing, which now powers Yahoo's organic search results, accounted for 30...
Budget Suggestions Coming to Microsoft Advertising adCenter this Spring - adCenter Blog Gartner Predicts Huge Android and Microsoft Mobile OS Growth - Marketing Pilgrim Yahoo Mail Blog The Unexpeted Perks of Ranking 1st on Yahoo - Distilled Blog
Yahoo and Microsoft Search Alliance State of the Union - adCenter Blog Microsoft adCenter Ignores Advertiser Feedback - Searching Beyond the Paid IE9 Bugs With Microsoft adCenter Forums - Search Engine Roundtable adCenter UI Experiencing Latency...
Microsoft Is More Ethical Than Google, Apple, Or Facebook -Silicon Alley Insider Spring Cleaning Your Microsoft Advertising adCenter Search Marketing Campaigns - adCenter Blog Account Bingification for Dummies - How to Convert your Google Adwords...
Do you like the coolness of simultaneous document editing Google offers, but really need all the features in Microsoft Office? Google, Microsoft join hands on patent - Times of India Bing overtook Yahoo globally for the first time in January, and...
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. UK PPC: Is Microsoft Distracted in Paid Search?
If you aren't reporting on Microsoft adCenter's Syndicated Search Partners, there's a good chance you're losing money. Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their...
Following its successful rollout in North America, Microsoft and Yahoo are focusing on rolling out the Search Alliance in Europe, starting with natural search results on Yahoo UK. We all know the depth and breadth of development of AdWords outpaced...
Schmidt also brushed off Facebook as a competitor and once again called Microsoft Google's true competition at the World Economic Forum in Davos, Switzerland. Microsoft Q2 Revs Almost $20 Billion, "Bing Division" Still Losing Money Despite Search...
Viral Video: It Gets Better (With an Assist from Yahoo, Google, Facebook and Microsoft) - All Things Digital Ad Tech Startups Banding Together To Take On Google And Microsoft - TechCrunch Microsoft is pushing Bing hard on msn.com, but it's not...
