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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. I say high-level because this will help inform your website user experience, the type of people...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Are we active on the social networks that matter to our customers? Are we active on the social networks that matter to the...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Coming from someone we "know" through social media or in the real world, a story...

  5. The Role of #Hashtags in Social Media and Search

    Distribute Breaking News, Emergency Instructions and Information Related to Natural Disasters Hashtags can also be used to share happy news and fun updates. When you optimize conversations, content, and updates with hashtags, they become more...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. We should have all seen this change coming. The great philosopher Heraclitus once said "change is the only constant".