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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now, if a business or website asks for likes, shares...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he...

  4. How to Dominate the Entire First Page of Google

    Organic Search Last but not least is organic search. While you can't specify which organic site links will display, you can choose not to serve individual pages. In recent months, Google has made this task even easier, by reducing the number of...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. Continuing to look at just keyword data won't work for your business. In 2014, new SEO reporting requires a shift to measuring...