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Social Business Groundswell

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  1. SES Webcast with Charlene Li, Co-Author, Groundswell, Tomorrow

    Sign up for the SES Webcast with Charlene Li, the co-author of the best-selling business book "Groundswell" and founder of the Altimeter Group. Li presents a wealth of data accumulated while she was at Forrester Research as well as original...

  2. Do You Know Where Your Audience Is?

    The Forrester Groundswell Profile Tool (based on the book co-written by former Forrester analyst Charlene Li), helps business build a profile of their demographic to help them easily understand what kind of audience their demographic is in social...