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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local search...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  6. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. It’s come to be expected these days that when you’re on the go and looking for a business’s...

  8. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine optimization expertise. And, perhaps more importantly, it is imperative an experienced person who possesses ample mastery...

  9. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...