Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50 percent in the next year. Twitter is now part of mainstream media and an integral...
If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.
Nearly every business today must decide how much to spend on search engine optimization (SEO). Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency.
The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. Examples of business significant profiles might...
They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to fix the problem. Any business that doesn't use Dominic is putting far too much at risk.
We gave foursquare.com a facelift — now it’s even easier to learn about places nearby – Foursquare BlogNice redesign for its 50 million+ monthly users makes better use of space for business listings. Bing Business Portal is Now Bing Places for...
It really depends specifically on the needs of your business. We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
What constitutes a social media "crisis" for your business? What information about your business can employees share? The good, the bad, and the ugly stemming from social media sentiments that bubble up to a brand are a direct reflection on the...
How it brought together the best from Europe and North America to discuss digital marketing and improve business, so it's been on my radar forever. It might seem lonely, but people are listening and your engagement helps shape how they perceive...
Content marketing is fundamental to the success of any organization that wants to generate business online. It should be embraced by the entire business and the sales team is the perfect place to start.
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Compare Tactics Using a Common Currency Which social...
A T-shape employee might know about all the different marketing channels he can explore to increase his client's organic business success. If you're a manager or business owner, keep these points in mind if you want your teed-up employees to thrive.
In the last few years Google provided my company with enough revenue to sustain, grow, and scale the business; I think that’s love. To diversify your marketing campaigns, focus on getting mentions, write guest posts, list your company in...
Not every product or service needs a social media presence, and it's important to remember that just because you read tips about how to do social well, it doesn't mean that you're required to set up and maintain presences on the big sites or you...
The great thing about this approach to content marketing is that it ensures automatically that content is search-aware and aligned directly to driving business needs. Update it whenever you see a need for new content or you move into a new sector...
