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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Simply following shares, chasing lists, and reporting on social media metrics alone serves little...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Much like Twitter, Google+ makes little distinction between a business entity and a person on the network. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Like any other marketing activity it has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. Content marketing has gained much traction over the last 18 months and...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The social web is full of people who are passionately engaged in topics that impact your business. Influencer marketing isn't direct mail 2.0. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By trying different combinations of keywords that are important to my business you can find opportunities and threats. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing is old, and therefore not interesting to small business. However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity.

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  9. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships, and building brand awareness. More importantly, in-person discussion at a trade show provides an opportunity for the...