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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The social web is full of people who are passionately engaged in topics that impact your business. Influencer marketing isn't direct mail 2.0. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By trying different combinations of keywords that are important to my business you can find opportunities and threats. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    Bizo has access to over 120 million business professionals across the world. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing is old, and therefore not interesting to small business. However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity.

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships, and building brand awareness. More importantly, in-person discussion at a trade show provides an opportunity for the...

  8. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Your business may thrive in Q4 or perhaps in Q1. The objectives of your hangover cure will be specific to your business. Smart marketers can have even more impact on their business by mitigating the low tide that follows those record-breaking sales...

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. In addition to strengthening your overall social media marketing position...

  10. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Business Insider recently published a story on the death of social ROI. It can be particularly challenging when justifying the budget for social media marketing (SMM). As recently as 2010, the dawn of social media marketing, those in the C-Suite...

  11. Twitter Speak From @ to Z – Terms & Definitions

    In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas" (number of followers is irrelevant).