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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. The mobile opportunity looms large for marketers...

  2. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "good news" bucket, there's relationship development. This is invaluable information in relationship building and sales. Everything is cohesive, with agreed-to targets (keywords, competitors, and response times to comments, product inquiries...

  3. Social Media Automation: A Beginner's Guide for Small Business Owners

    Thank yous": When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e.human) response. Customer retention is often enhanced by a strong and responsive social media presence.

  4. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Harvard Business Review recently challenged the long-term value of influence in the context of the...

  5. Driving Consumer Insights With Mobile Analytics

    AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. That's because you basically have to pre-define the events you want to track, which is not always easy...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  7. How to Create an Editorial Calendar That Will Grow Your Audience

    This strategy builds a relationship with potential clients and can be used to build authority on home maintenance in general, plumbing and water management specifically. Outside sources for interviews or customer stories may not respond to requests...

  8. Nomenclature: The Industry Case For and Against SEO

    While we’re seeing the onset of "earned media optimization," which is all encompassing of non-paid media (i.e.social, relationship, search, etc.this is just the evolution of what [SEO] encompasses. The evolution of SEO as a term into a sort of...