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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Don't Automate Engagement A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    They build trust and create opportunities for engagement to happen organically and authentically. The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which...

  3. 4 UX Tips That Will Improve Your Content Strategy

    With a focused content strategy that a UX professional would be proud of you'll see better engagement from your users and help them become repeat customers. However the more likely scenario is you should create content to be shared through email...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes.

  5. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. You see their screens and hear their voices as they perform the tasks they’re given, providing...

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. It provides users with deeper engagement levels and brands an...

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    All of the engagement and shares are a means to this. By matching your content to the customer lifecycle, you ensure you're hitting customers with the right message, at the right time, when it's mostly likely to make an impact and have a positive...

  9. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. The new Google Analytics advanced segments allow you to...