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  1. 3 Building Blocks for Content and Search Marketing Success

    The rise of digital and social media has fueled this consumer need for engagement and the move from push to pull types of marketing. If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement post consumption Engagement Cost per engagement Engagement rate Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Don't Automate Engagement A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    They build trust and create opportunities for engagement to happen organically and authentically. The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which...

  5. 4 UX Tips That Will Improve Your Content Strategy

    With a focused content strategy that a UX professional would be proud of you'll see better engagement from your users and help them become repeat customers. However the more likely scenario is you should create content to be shared through email...

  6. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. You see their screens and hear their voices as they perform the tasks they’re given, providing...