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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? How do you ensure that locations that are no longer in...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. Marketers need product feeds, their search...

  3. Social Media Automation: A Beginner's Guide for Small Business Owners

    Many don't have strong tracking or CRM, so they trust their gut. Direct leads from social media for a small business can be very low, especially in less interesting spaces. Small business know the reality, watching contests fall flat and their best...

  4. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    For some people that might mean integration with a CRM or call tracking platform. The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email Marketing, Phone Call Tracking, Social Media Analytics, and...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...