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  1. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Additionally, some Pages share the same content over and over again, such as sharing the same news...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It still has an influence on your business. Eighty-three percent of businesses in next five years will suffer an attack that will devalue their business by 20 to 30 percent. It wasn't a huge financial burden, and United likely though denying the...

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Likewise, increasing social media engagement does the...

  5. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. At what stage of the purchase process does this buyer...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By trying different combinations of keywords that are important to my business you can find opportunities and threats. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and...

  7. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  8. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many...

  9. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. Here's an example of a high-level editorial plan for a new and used car dealership business: With the business model and process elements covered, now is the time plan out how to succeed in search and discovery...