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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Link to informational content if you can and then pass on that link equity more naturally internally. A clear sign of link-building is that you only link to your brand. It's a lot more time-intensive, but also means your building real brand assets...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). The more people that see your content, the better chance you have of achieving your goals, be it developing brand...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session...

  5. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. You still get the visit, but in addition to the visit you are getting...

  6. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. In 2011, there was a cleansing of sort in the social...

  7. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    As I've illustrated, building equity into category and sub-category pages, which then flow to item-level pages, is essentially the secret to giving items maximum visibility in search. The home page has the most authority and equity to share with...