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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. Never have I written anything that has inspired such response as my last article on Search Engine...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). Pimp it on Your Social Profiles The more people that see your content, the better chance you have of achieving...

  4. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. How strong is your brand social presence? Touching more on the brand social presence piece, Boggs went on to say that if you...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity How much time and money should a business invest in social media? Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together...

  6. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. They remember your brand name and now they want to go back. After all it’s your brand, why would Google rank anything else above this?

  7. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. You still get the visit, but in addition to the visit you are getting...