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  1. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  2. Measuring Content Success: 2013’s Key Data Challenge

    There is no one-size-fits-all solution. Before building your organic segments in Google Analytics or setting up your social sentiment or listening campaigns, the very best place to start is to create a list of questions (about actions, conversions...

  3. How to Create a Social Media Editorial Calendar

    Microsoft Excel: This is the trusted standby and go-to solution that can be at least used as a step one in mapping out a strategy. On the flipside it could be a daily master plan that you did follow that made your analytics go through the success...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...

  5. Enterprise SEO Update: Rosetta, Covario, Optify & More

    As a result, Rio SEO has added five “hyperlocal” SEO software offerings to form the basis of their Rio SEO Local Search Solution™. In Claiming Your Unfair Advantage, he points to four distinct types of tools marketers must be aware of, if they are...