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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Maybe there are features that could be bundled together to create the most enticing product packages. Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are coming from, and how conversion rates stack up. Social shares, links, and other measurements we will discuss are not...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. Google Analytics does a nice job tracking the number of visitors to visit a website from different social...

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    So the search behavior associated with the demographics using outdated browsers is what we see coming from Google in analytics packages like Google Analytics. You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine...

  5. How to Build Your First Content Marketing Strategy

    You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com. Or perhaps you have an analytics program (like Google Analytics) installed on your website?

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. Upgraded versions are available at different levels that include enhancements such as analytics, Facebook Newsroom apps and...

  7. Baidu Paid & Organic Search Starter Guide

    However, a number of third-party packages support Baidu analytics, paid search, and other aspects you may wish to get data on. Unfortunately, most social media sites and other popular sites exclude Baidu’s spiders due to the Chinese internet...

  8. Google Analytics Preparing for Social Reports Next Year

    While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their...