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  1. 3 Ways to Form More Integrated Social and SEO Teams

    Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Knowing whether or not these metrics are met will help you determine what content...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Keep the content and layouts of your most popular segments in mind...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level...