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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Keep the content and layouts of your most popular segments in mind...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level...

  4. Twitter Speak From @ to Z – Terms & Definitions

    It offers tracking metrics to help you know how many people are clicking your link. You can sign-up for a free bit.ly account so that all of your tweets and their metrics are in one spot. or hashtag (e.g.video), you can manually retweet by doing...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Page views, events, goal completions, and other metrics are hit-level metrics. Metrics at this level include a landing page URL, campaign source, conversion rate and time on site. Visitor-level data includes lifetime value, campaign source of first...