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  1. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  2. Measuring Content Success: 2013’s Key Data Challenge

    There is no one-size-fits-all solution. Before building your organic segments in Google Analytics or setting up your social sentiment or listening campaigns, the very best place to start is to create a list of questions (about actions, conversions...

  3. Enterprise SEO Update: Rosetta, Covario, Optify & More

    As a result, Rio SEO has added five “hyperlocal” SEO software offerings to form the basis of their Rio SEO Local Search Solution™. In Claiming Your Unfair Advantage, he points to four distinct types of tools marketers must be aware of, if they are...

  4. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    This is a holistic, multi-channel solution that addresses online businesses’ needs for automation and scalable search marketing. According to de Datta, “Based on our analytics, on average 25 percent of URLs for a given site get any at all visits in...

  5. New Google Privacy Policy Combines User Data From All Google Services

    The Mobile Search Solution? One exception to the updated policy can be found on Google Analytics. The only change for Google Analytics users under the new privacy policy is that now, information about how you interact with the Google Analytics...

  6. Google’s Encrypted Search Data: A Cure for Vision Loss?

    The proactive solution is to build a comprehensive profile of the “Secured User”, to gain a better understanding of the faces who will be absent from the crowd: While it remains to be seen whether this secure data will make a comeback (perhaps in...