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  1. 10 Google Analytics Custom Events That Track the Untrackable

    Custom events are a perfect solution for tracking affiliate links. Custom events are implemented by adding an HTML event to an element of your web page (e.g.clicks, loads, mouse-overs, etc.and then using some of Google's standard Google Analytics...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    A company that sells a cyber security solution published dozens of dedicated pages on the most malicious security threats as part of a keyword strategy. So the solution was to rework the content, re-target the pages with better-aligned modifiers...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    We have several trends right now that seem to be hovering around some solution: Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. We can slowly see how Google's “most comprehensive...

  4. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  5. Measuring Content Success: 2013’s Key Data Challenge

    There is no one-size-fits-all solution. Before building your organic segments in Google Analytics or setting up your social sentiment or listening campaigns, the very best place to start is to create a list of questions (about actions, conversions...