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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Can we include our own website analytics code on [VENDOR NAME]'s pages? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import...

  2. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. In-app analytics also gives you the ability to gather basic demographic data and identify information about the user...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the analytics that are available to see impact. Although page-level analysis will become more prominent, we shouldn't stop...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. All this and much more in our quick recap of search and social marketing news and tips from the past week.

  5. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in analytics programs by people who came directly from Twitter doesn’t mean Twitter interactions with...