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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete.

  2. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  3. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. I also don’t need to tell you just how much data we have to deal with today. The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced.

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Can we include our own website analytics code on [VENDOR NAME]'s pages? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import...

  6. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. And mobile analytics will allow you to do just that and help you win in the long game.