Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...
In Google Analytics, the first step is to filter "not provided" keyword data by "Landing Page" to get a sense of what content logged in searchers are landing on. In Google Analytics, the "Navigational Summary", found in the "Content" section...
ANALYTICS Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
Data is contributed from all Google Analytics clients that authorized sharing with other Google products. Ecommerce and multi-channel funnel data comes from more than 36,000 Analytics customers across 11 industries in 7 countries.
ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
Released in open beta today, Unruly Analytics is based on the company's proprietary technology, which has tracked seven years' worth of historical video sharing data across YouTube, Facebook, Twitter and the blogosphere.
Google Analytics offers segmentation by query topics through Analytics filters (beyond the scope of this article but more information can be found here) or by exporting data and consolidating offline in Excel.
ANALYTICS NEW – Export Up TO 5000 Rows in Google Analytics Dashboard – hobo500 rows was the old limit. Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion...
Google Analytics has added two new reports based on the data they've been collecting from their social data hub partners. From the original social Media reports to multi-channel funnels, Google Analytics has more or less led the way in social media...
For marketers this is a big problem, and indicates a smug arrogance that sometimes angers me when analytics reports are delivered. Of course, the incredible webmaster tools given freely to us by search engines should have equal importance as...
My January Search Engine Watch post covered how Google Analytics has integrated social media data, and conversion reports to enable brands to calculate ROI. Because Google outlines how to deploy Social Analytics to generate more detailed reports...
Once this is set up and applied to the relevant Google Analytics profile, you will have filtered all data shown throughout all reports to only show data that included visits from your link building sites.
Marketers have access to an amazing amount of data – from clickstream data to webmaster tools to A/B/C/D/E testing experiments and keyword data, from surveys to PPC campaign reports, and social media monitoring to competitive data, all the way to...
Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Visualize Trends: Export data on trends such as SEMrush, Google...
Dig into the social reports in Google Analytics to understand who is already talking about your brand. Use analytics to identify your most successful content marketing attempts based on links, social shares, etc.and then build upon them.
Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are currently sharing via social and eventual persona development. Combing that data with analytics reports like those shared in my...
Rules can be based on multiple layers of data – native reports, Google Analytics, platform specific reports, etc. Manage in bulk with filters and in-line with data. Data filters and applied logic are only limited by your knowledge of spreadsheets.
Again it's easy to build social-specific Google Analytics reports by using the Social section within standard reporting. From these questions we can then begin to establish what the key segments and custom reports we may want to create in analytics...
Most Followed Brands on Instagram was the year where the first few brands crossed the significant milestone of 1 million Instagram followers and it was the super sleuth social analytics of Nitrogram that scoped the data find.
