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  1. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Look at ways to extract competitor data, so you can get a better picture of how your organic...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  5. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. And mobile analytics will allow you to do just that and help you win in the long game.

  6. Why You Need to Own Your Data & Digital Assets

    Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client Analytics accounts via their "Client Center. Unfortunately, it doesn't seem to matter how it came to be – vendors are...