SEO News

Social Analytics

RSS
  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same things.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. I say high-level because this will help inform your website user experience...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. The social media revolution of the past few years has completely changed the way we use and...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Keep the content and layouts of your most popular segments in mind as you’re looking at...