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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. It's now possible to combine the power of Custom Audience targeting with...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. I've been thinking about our marketing campaign, and here it is! Lisa's team wrote on the company's blog almost every day...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Advertisers must seize the opportunity to capture and engage potential consumers across mobile...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile.

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. As the connection with individual customers becomes a...

  8. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media. Owned Media Earned Media Better devices, retail brands' ability to react to mobile payments, Apple's iBeacon, and other developments will...