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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. Utilizing web analytics has been a standard practice in every industry for many years.

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Are we active on the social networks that matter in our industry? Are we active on the social networks that matter to the...

  4. The Role of #Hashtags in Social Media and Search

    Distribute Breaking News, Emergency Instructions and Information Related to Natural Disasters Hashtags can also be used to share happy news and fun updates. As understanding grew of how hashtags work, they became widely embraced by the marketing...

  5. FTC Giving Native Advertising a Closer Look

    While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news. The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  7. 21 Ways to Scale Content Promotion for Maximum Exposure

    If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s much more likely to get additional sharing. Pimp it on Your Social Profiles Use a simple search operator with [intitle:"weekly roundup...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...