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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for acquisition. People think of Facebook as a social network, but in reality it's another...

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines who planned ahead, gained more traction then ever. Not only is it their home turf, but we all know that Google will favor a...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. Whether your day-to-day focus is business management, marketing, sales, SEO, social...

  5. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  6. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. A month later, Pinterest announced it would be testing the advertising format with an...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to leverage paid social to augment paid search efforts. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and...