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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence. Does our social media marketing strategy stimulate the level of social signals required...

  3. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Because Topsy allows you to search and track billions of conversations published on Twitter and...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s much more likely to get additional sharing. This "study" that "beer makes men smarter" got a ton of traction on social media sites.

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking...

  7. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Social Media The same goes with Twitter, Pinterest or other social media/networking sites. Social media is one of those areas. Niche-Related Social Media Sites Press releases are tricky, because you want to announce your deal, but make it sound...

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. So here’s what a social media marketing consultant can recommend to...