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Social Advertising Deal

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  1. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Social media advertising is what traditional search engine marketing was 5 years ago: constantly...

  2. Twitter Launches Tailored Audiences Retargeting Product

    By late 2011, they'd a falling out and Twitter CEO Dick Costolo gave the first hint that their deal with Google was in peril (remember, this was after Google+ -- a social competitor – launched). Even then, there was speculation that Twitter blocked...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can't follow up, close a deal or upsell to a shadow. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Offer Extensions are Google’s latest attempt to get in on the deal space made popular by companies like Groupon and Living Social. Easy way to deal with deals: Doing a Groupon deal is notoriously risky for small businesses, often leading to crowds...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some other way of making them feel "special" and you are almost certain to achieve the required outcome; shares by the most...